A pocket listing is a home that's for sale quietly — no MLS, no yard-sign parade, just awareness among the right people. This is that, built for the internet: one private, beautiful page for your home, with a link you share your own way. When you're ready for the real thing, you're not starting from zero.
See How It Works Get Yours BuiltMaybe you're a year out. Maybe you're just curious what's out there. Either way, going fully public — a listing, an agent, showings on a Tuesday — can feel like more than you're ready for.
A pocket listing page is the middle step. It's your story, your photos, your terms, on one page you control — no algorithm, no comment section, no commitment to sell by a certain date. Share it however feels right: a yard sign with a QR code, a text to a few neighbors, a link in your own newsletter. People who are genuinely interested raise their hand. Everyone else never has to know your business is even on the table.
When the time comes to actually list, you're not starting cold — you already have a list of people who've been waiting.
An East Dallas home, not yet on the market, quietly building a list of interested buyers before it ever goes public.
View the Page →Not a marketplace you post into, not software built for agents — a page made for your home specifically, by a person.
Not aggregated into the MLS or a subscriber network.
A yard sign QR code, a text thread, a link in your own bio — you decide who sees it and how.
No listing agreement, no clock running. It's a conversation starter, not a contract.
The same process used to build the M Streets Tudor page, start to finish.
A short conversation about your home — what makes it worth noticing, and what you're not sure about yet.
A private page built around your home specifically, not a generic template — your words, your photos, your colors.
A yard sign QR code, a text to friends, a post to your own following — entirely up to you.
When you're ready, swap it for the official listing. You'll already have people waiting.
I built the first pocket listing page on my own home to prove the concept out — you can see it live here. Now opening 5 spots at a founding rate before pricing goes to full price.
Full White Glove design work, normally $1,500. By participating, you agree Plan to List may feature the completed page as an example of our work — on the Plan to List website, in social posts, and when showing prior work to future clients. This includes the page itself, home photos, your description/copy, and a link to the completed page. You're welcome to ask that anything be removed later if your situation changes.
Not a template you fill in yourself — a page built around what actually makes your home worth noticing.
Every page includes a shareable link, mobile-friendly design, and a simple way for interested people to reach you directly. Nothing goes on the MLS until you say so.
You've got good photos and know what you want to say. I take this exact design and customize it with your words and images.
I interview you about the home, write the copy myself, and build a fully custom page in your own colors and voice.
A completely original design built from scratch around your home's specific story — the same process used for M Streets Tudor.
Exact pricing may vary with scope — this is a starting point for a conversation, not a fixed quote.
No obligation — this just starts the conversation. I'll follow up with a few questions and a rough timeline.